As the description says, you have to feel it to believe it - the material is insanely soft. Softer than most regular bamboo fabric. It's incredible. I took one star off because it runs too small. I ordered a medium and it's quite snug. Love it though, and I love how you can roll up the sleeves and make it shorter. I wish they would offer this blend of fabric in other shirt styles and clothing. Update - after washing it a few times it still looks good and feels great!